Research

Market research and our vast knowledge of consumer behavior in using the yellow pages is the foundation GDMI was built on. GDMI’s extensive use of both primary and secondary research is used to develop custom programs that provide outstanding value and maximizes your return on investment in the yellow pages.

Primary Research

GDMI has conducted over 1,500 research studies in the medium. Our studies are both qualitative and quantitative and include the following methodologies:

Metered telephone testing
Split-run directory testing
Ad copy testing
Focus groups
Exit interviews
Telephone surveys

Secondary Research

GDMI is a member of the industry related associations, Yellow Pages Association (YPA) and the Association of Directory Marketing (ADM) and receives all industry related research as well as other 3rd party industry research. Research providers include:

• Marketing the Medium ™
• Knowledge Networks / SRI
• CRM Associates