Request a Proposal
Increase Local Visibility
Testimonials

Our strategic partnership with GDMI couldn't be working better. Their Internet marketing staff are true professionals in their field. My clients, and I, are ecstatic with the service, and results, we’re receiving.”
- President, CMR Advertising Agency
Related information
Learn more about the topic. Go Go
Send to FriendSend    Print Print

Brand Promotion

  

At GDMI, we have an experienced team of professionals with the experience and expertise to manage your account, no matter how large or how small.

Many businesses have become very proactive and savvy at utilizing the Internet for lead generation, driving new sales opportunities and brand promotion. Yet many have left unattended the business of ‘protecting’ their brand and monitoring what is being said about it, leaving it vulnerable to negative reviews which may be voiced by anyone with online access. 

With the explosion of consumer generated content, social media is no longer only for the the MySpace, Utube and Facebook generation but rather a necessity for global brands and start ups alike to be paying close attention to what is being said about them and taking action to protect their good name. 

GDMI’s multi dimensional approach monitors, analyzes and then works to influence review and social networking destinations. A key component of the branding initiative is through an aggressive viral marketing strategy. Site feeds may be established to provide automated monitoring and notification as possible.

Brand monitoring strategies: Benchmarking intelligence.

Automated monitoring of news feeds through RSS technologies will be established to continuously gather information being posted about a brand online. Benchmarking the brand’s position across platforms will works to identify the proactive measures to be taken throughout an initiative.
  • Search results, blogs, etc.: Brand and targeted keyword variations are reviewed across search engine results and the websites within the results.
  • Google and Yahoo alerts may established to monitor the brand on news websites
  • Feedster and Technorati may be used to monitor the brand name across blogs
  • Customize RSS readers to track company name, employee names, and other core terms.
  • Monitor consumer review and complaint sites.

Brand analysis strategies: Leveraging content.

Content and message strategies across communication vehicles are evaluated to determine the best ways to leverage the existing content being utilized and to develop new content. The use of sub domain names further enable themed micro sites or blogs to be developed. These additional sites work to feed new content about a brand with various themes, messages or focus. Content strategies include:
  • Corporate site development (on-page)
  • Micro-sites development
  • Corporate blogs
  • Employee blogs

Corporate communications (press releases, articles)
  • Partner sites (recruitment sites, other third party sites)
  • Paid advertising

Influencing Strategies: Improving visibility.

To proactively promote positive messages and press as well as overcome the negative reviews concerning a brand’s, among the strategies used include:
  • Interacting and Post on third party blogs, forums, and other sites.
  • Utilizing Social Network Sites (Myspace, LinkedIn, Facebook, Wikipedia, etc.)
  • Securing negative domain name search terms.
  • Press release syndication
  • Article submissions
  • Creation and promotion of review websites (vertical websites, etc)
  • Increasing exposure on partner/third party sites

You can count on GDMI to deliver a greater overall value than you expect, a high return on investment and to be a continuing source of new ideas and innovation.

Contact us today to learn how GDMI can partner with you.