Our Roots

For nearly three decades, Global Directive Marketing Initiatives has delivered incremental sales opportunities to the doorways, telephones and (in the new millennium) websites of major global brands and start-ups alike. With a history rich in monitoring, understanding and leveraging consumer use of pre-selected media during the shopping and buying process, a new division was born to translate this insight into online retail, commercial and industrial traffic for businesses across the globe.

In early 2000, GDMI began interpreting its fundamental marketing approach of bringing buyers and sellers together through the then emerging Internet medium. As the technology and strategy have evolved over the years, the basics remain the same – identifying a target audience, crafting a relevant message that compels action and fulfilling on the promise of satisfying a potential customer’s need. This remains true today as it did before the proliferation of Internet usage. GDMI continues on the mission of engaging a target audience and directing them towards a source of supply. These directives remain our focal point today and for developing our comprehensive suite of search engine and online marketing services.

Whether consumers are using Print Yellow Pages, Internet Yellow Pages or other on-line search marketing services to find your particular product or service, GDMI has the experience and expertise to generate cost effective sales traffic to your doorway, telephone or website.